Secrets From An Industry Insider With Shawn Hektor-Lewis
In this special follow-up episode, Jami and Greg are joined once again by the amazing Shawn Hektor-Lewis, an IFBB Pro, powerhouse entrepreneur, coach, and the heart behind Stage Ready by Shawn and BSPN (Bikini Suits and Posing Network). This part-two chat goes deep into the real, behind-the-scenes hustle of building a legacy in the fitness and bodybuilding world—from burnt-out moments to breakthrough moves.
Whether you’re stepping on stage, building a business, or balancing both with grace (and a little grit), Shawn brings the kind of real talk and wisdom that will make you feel seen, inspired, and ready to take action.
5 Key Takeaways from the Episode
The Industry is Built on Grit, Not Glam
Shawn gives us the unfiltered truth: being successful in bodybuilding media and business isn’t about fame—it’s about showing up, giving value, and paying your own way until the value comes back around. She covered shows out of her own pocket long before sponsors ever noticed.Sales Skills are Survival Skills
From securing sponsorships to building her own media brand, Shawn reminds us that waiting for money to come to you is a losing game. You have to knock on doors, make the ask, and prove your worth. She didn’t just get sponsors—she sold her vision until they believed in it too.CCTS Was Born Out of Rock Bottom
The now-iconic Cuties Conquering the Stage (CCTS) event was born during a financially desperate Thanksgiving, sitting in a childhood bedroom with only $500 in the bank. Shawn put $50 into Facebook ads—and sold out in two days. Creativity thrives under pressure if you're brave enough to try.You Can Be the Business
When a corporate gym tried to minimize her earning potential, Shawn made the bold choice to bet on herself. She walked away, even though the timing was rough, to go full-time on her own brand. Sometimes the “wrong” time is exactly the right time for a new chapter.Legacy is Built by Learning and Giving Back
Shawn calls herself a student of the sport—and it shows. Her passion for learning, evolving, and sharing wisdom with others through coaching, media, and mentorship is what’s made her a standout. She gives generously because she believes what you put out comes back tenfold.
