Career, Bodybuilding, and Life Oh My! with Alice Rocha

Hey there, Fit Body Lifers! In this episode, we get up close and personal with the powerhouse that is Alice Rocha—an IFBB Bikini Pro Olympian, business owner, and veteran who's mastering the balancing act of life with grace, grit, and a whole lot of hustle.

Alice shares her journey of managing New Hope Brick Pavers, a family-run construction business, while still dominating the competitive bodybuilding scene. From laying down brick patios to prepping for stage lights, she reminds us that success doesn’t come from choosing one path—it comes from embracing all parts of who you are. We talk resilience, confidence, time management, and what it really means to lead with strength in male-dominated spaces.

This is an inspiring, heart-filled convo that proves you don’t have to pick between being strong in business and fierce in fitness. You can absolutely be both.

🔑 5 Key Takeaways

1. You Can Do It All—But Only If You Believe You Can
   Alice emphasizes that balancing business and bodybuilding starts with the mindset that you are capable. Self-belief isn't optional—it's essential.

2. Organization Is Your Superpower
   From running logistics for her company to staying on track for competitions, Alice relies on handwritten to-do lists to manage her chaos and keep her grounded.

3. Women Belong in Every Room—Including the Job Site
   As a woman in construction and a former military member, Alice has faced skepticism, but she meets it with knowledge, confidence, and a refusal to shrink back.

4. Confidence Isn’t Bravado—It’s Mastery
   Alice doesn’t let gender norms or doubt define her. She shows up with quiet assurance rooted in experience, which earns the respect of clients and crews alike.

5. Fitness Is More Than Physical—It’s a Life Discipline
   The traits that help Alice excel in bodybuilding—consistency, focus, and time management—are the same ones that fuel her business and personal growth.

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