Evolution of a Guru with Shawn Hektor-Lewis
In this warm and inspiring conversation, Shawn Hector Lewis shares her 18-year journey in the fitness industry—from starting as a competitor simply looking to get in shape, to becoming a respected IFBB Pro coach, suit designer, event creator, and mentor known as the “pageant mom” for fitness competitors. Raised in a small upstate New York farming town, Shawn’s early years in 4-H and music laid the foundation for her creativity, work ethic, and presentation skills—qualities that later set her apart on stage and in business. She opens up about building Cuties Conquer the Stage, filling a void in the competition calendar, and learning to embrace both risks and failures along the way. Her story is a testament to adaptability, passion, and the power of lifting others up while pursuing your own goals.
5 Key Takeaways:
Start with what you have and build from there – Shawn’s suit-design business and coaching career grew organically from her own needs and talents, proving you don’t have to wait for perfect conditions to begin.
Presentation is a powerful edge – Her background in drama and music taught her stage presence, which often gave her an advantage over competitors with better physiques.
See gaps as opportunities – Cuties Conquer the Stage was born to keep competitors engaged during the off-season, showing how creativity can fill unmet needs in any industry.
Failure is part of growth – Shawn’s willingness to take risks, knowing some ideas wouldn’t work out, has been key to her long-term success.
Root your work in connection and service – Whether designing suits, running events, or coaching, her “pageant mom” role reflects a deep commitment to supporting others in their journeys.
